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Time For Trades Tour Objectives:

  1. To promote careers in skilled trades among young Canadians (16-24 years old)
  2. To attract 16-24 year olds from diverse backgrounds to learn about skilled trades career opportunities
  3. To increase brand visibility and recognition among the 16-24 year old demographic
  4. To offer interactive workshops and engaging performances that demonstrate the skills and accomplishments of skilled trades professionals
  5. To provide opportunities for brand activation and engagement with attendees
  6. To educate and inspire a new generation of workers to consider the many rewarding opportunities available in the skilled trades sector
  7. To provide an opportunity for training institutions, unions, government bodies and business human resource teams to meet youth who are interested in exploring a career in the skilled trades.

Asset Matrix: Brand Visibility

Let’s connect, so we can create a sponsor package suitable to your needs.

  • Co-Branded (Event Title) per location, series of events or entire tour
  • On-stage speaking opportunity for Company Representative
  • Stage signage (front) and possibility for booth space, given venue size
  • Influencer promotion of your company’s products or services
  • Business recognition during Time For Trades Tour radio & print campaign
  • Logo placement on event materials, website, signage, and on merchandise
  • Mentions in event announcements, social media posts, and email marketing campaigns
  • Our crew will promote each event wherever possible, including arranging radio interviews and promotional articles in local youth-related digital and print fanzines/magazines.

Target Market:

• Demographics: 16-24 years old
• Interests: Music, entertainment, education, and career development
• Young Canadians seeking exciting and fulfilling careers who are not fully informed about the high stature, well paying, satisfying, life long careers available within the skilled trades

Market Analysis:

The 16-24 year old demographic is most receptive to subscription audio streaming services, with 60% of streaming occurring in this age group (IFPI).
• Music listening peaks among older teens and young adults, ages 16–24 (Pandora music streaming service).
• The skilled trades industry faces a critical issue: attracting and retaining young talent.
• Music is a primary and effective vehicle to attract the attention of the youth demographic.
• Partnerships between industries can drive innovation and growth.

Marketing Strategy:

  • Multi-pronged campaign targeting youth that gravitate to both Pop/Rock and Hip-Hop/Rap genres
  • Utilizing data from PromoTix/Spotify to determine event programming and to fine tune marketing strategies
  • Hosting free events with prior online participant registration (data for sponsor post analysis) and food bank donation
  • Engaging street teams to approach audiences across Canada in order to pre-register with a QR code
  • Social media promotion through Facebook, Instagram, Twitter, and YouTube
  • Radio/Print promotion through the Time For Trades Campus radio station campaign in conjunction with demographically appealing magazine & fanzine interviews & public interest announcements.

Tour Schedule:

  • Year 1: 5 events across Ontario
  • Year 2: 15 events across Canada
  • Year 3: 30 events across Canada
  • Year 4 and 5: 50 events across Canada

Event Logistics:

  • Venue hosting in various indoor and/or outdoor locations
  • Live music performances featuring Canadian talent
  • Interactive workshops and engaging performances showcasing skilled trades professionals
  • Presentations from youth oriented skilled trades related influencers
  • Social media promotion and engagement pre and post tour

Reach:

We will achieve a reach of 1500 directly through event attendance (confirmed through QR Code activation). Additional, non-direct reach, will be 150,000 through the event marketing campaign including digital media, newspaper and magazine articles as well as through campus radio interviews at each location. We will work with venue operators to enable you to network with attendees, distribute promotional materials, and present your key messages to the audience. 

Sponsor Matrix: Brand Alignment

More than 222,000 new Red Seal journeypersons are needed over the next four years to meet demand in Canada. We are here to help you find them.

Time For Trades Tour

The Time For Trades Tour is a dynamic initiative that travels across Canada, engaging youth in skilled trades through music and influential personalities.

Experience live performances, meet skilled trades professionals, and participate in hands-on workshops designed to inspire and educate the next generation.

The tour welcomes all young Canadians, educators, and community members interested in exploring exciting career opportunities in skilled trades.

From interactive booths to live demonstrations, the tour provides a platform for learning about various trades and the opportunities they offer.